GBP Tools vs Fly
Fly is cheaper and has a free trial. GBP Tools writes your posts and replies and holds them for your OK, and comes from a Google Business Profile management company that helps when a profile is suspended. Agency accounts open soon.
Swipe the table to see both columns
| What we compared | GBP Tools | Fly |
|---|---|---|
| 1 location | $39 a month | $24.99 a month |
| 3 locations | $117 a month | About $75 a month. An estimate from their published $24.99 per-location price |
| Trial | Free check of one listing, no account | 14 days free on one location, no card |
| Approvals | Posts and replies wait for your approval by default | Three modes, from “asks first” to “does it all” |
| Low-star reviews | We never reply to a 1, 2 or 3 star review without you | Reviews of 2 stars or lower always wait for your yes, in every mode |
| How often it checks | Rank map monthly | Every 4 hours; rank weekly |
| Agencies, white-label | Your logo on client reports and emails, one bill (agency accounts open soon) | Has agency pricing. No white-label mentioned |
| Suspension help | Free name check and proof checklist; reinstatement team | We didn't find it on their site (checked Oct 27) |
| People behind it | GMB Gorilla, since 2020 | ZoomLocal Tech (Pune); managed SEO is a separate service |
GBP ToolsWhere Fly is better
- Price.
- A free trial.
- An annual plan.
- Checks every 4 hours.
Where GBP Tools is better
- Posts and replies are written for you and wait for your OK by default, and we never reply to a 1, 2 or 3 star review without you.
- A free check of your listing before you pay, with no card.
- Agencies can run it under their own brand (agency accounts open soon).
- Suspension help from the GMB Gorilla team, which handles reinstatements.
- A done-for-you service to move up to.
Pick Fly if
the lowest monthly price is what matters most, and you won't need anyone if your profile gets suspended.
Pick GBP Tools if
you run one location or fifty and want your posts and replies written for you and held for your OK, a free check before you pay, and the GMB Gorilla team to call if Google ever suspends your profile.
Written by the GBP Tools team. We checked these facts on Oct 27, 2026, on each company's own website. If something here is out of date, tell us at support@gbptools.com and we'll fix it.
Check your listing, then choose between GBP Tools and Fly.
GBP Tools is $39 a location a month, and $369 for ten.