GBP Tools vs Paige
Both write your Google posts and review replies and let you approve posts first. Paige is $99 a location. GBP Tools is $39, and less as you add locations.
Swipe the table to see both columns
| What we compared | GBP Tools | Paige (Merchynt) |
|---|---|---|
| 1 location | $39 a month | $99 a month |
| 3 locations | $117 a month | $297 a month |
| More than 3 | Price drops by bracket. Past 100, every location is $28 | $99 each up to 9; “request custom pricing” at 10 or more |
| Trial | Free check of one listing, no account or card | 3 days of full access |
| Contract | None, billed monthly | None, cancel any time |
| Posts | Wait for your approval by default | “Autopilot” or approve first, your choice |
| Review replies | Drafted, and wait for your approval by default | Answered for you, published on autopilot or after your OK |
| Agency fee | None. One bill across clients, at the same brackets | $100 a month per agency, on top of $99 a location |
| Citations | No | Yes, $40 a month per location extra |
| Review requests | No | Yes |
| Suspension help | Free name check and proof checklist; reinstatement team at GMB Gorilla | We didn't find it on their site (checked Oct 27) |
GBP ToolsWhere Paige is better
- Citations and review requests.
- Live chat with a person, and screen-share calls.
- Agency white-label on your own domain.
Where GBP Tools is better
- About 60% less at 1 to 9 locations. Paige quotes 10 or more by request.
- Posts and replies wait for your approval by default.
- Help when a profile is suspended.
- A done-for-you team to move up to.
Pick Paige if
you want citations and review requests in the same tool, and $99 a location is fine.
Pick GBP Tools if
you want posts, replies and fixes for less, with changes waiting for your OK by default.
Written by the GBP Tools team. We checked these facts on Oct 27, 2026, on each company's own website. If something here is out of date, tell us at support@gbptools.com and we'll fix it.
Check your listing, then choose between GBP Tools and Paige.
GBP Tools is $39 a location a month, and $369 for ten.